Serendipity is a full-featured, flexible and customizable Shopify theme. It is one of the easiest and most affordable ways to get your website set up quickly and professionally. You’ll have the full power of Shopify’s e-commerce platform behind you, can create a site to look the way you want, and also have many layout and functionality options to choose from. Upload your own logo and branding elements to make it your own! The design possibilities are endless.
Serendipity Theme Features
Serendipity comes with 2 design Presets installed for you to get you started quickly, including Default and “Prairie”. Additional Presets are available for an additional fee.
Choose one of two slideshow options (full or contained width), or turn it off altogether. Each slideshow can contain up to 5 linkable images.
Home Page Pop Up
Turn on a pop up on the home page to announce news, sales or newsletter signup.
Choose one of 3 main layouts for your blog: Full Width, Standard or Grid. Plus post signature graphic, 2 separate sidebar widget areas, and more.
Home Page Options
Enable a 3 column promotional grid option of up to 9 linkable images. Show Homepage Featured Product collection and/or all shop Collections.
Included are contact form, full width, and no title pages, as well as a grid layout for a portfolio or look book.
Change the font and sizes for different sections of your site: main, link, header, and button text. Includes several Google fonts.
Easily edit the text, button and background colors of your site to match your branding.
Upload your own Favicon, Logo, Background, Homepage and Footer graphics.
Choose to activate labels for Sale and Sold Out products, and change the label background color.
Choose a lightbox zoom for product images, your thumbnail image position, and show related products.
Serendipity is responsive, so it is mobile friendly and will work beautifully on many different devices.
Turn on or off the search, cart and social icons in the header section of the theme.
Add navigation menu, social networking icons and newsletter signup form in the footer section.
Allow customers to share your products on social media including: Facebook, Twitter, Pinterest and Google Plus.
Enable slide out cart so your customers don't have to leave the page while shopping, and customize cart colors.
Serendipity Theme Presets
The Serendipity Shopify Theme is basically the code structure that makes your site function the way it should and the way you want, and the Presets are the design that puts a pretty face on your website. While Serendipity comes with 2 presets already preloaded, you may want a little variety to choose from. That's where these additional Presets come in. They are available in both limited edition (sold to more than one business) or exclusive / one-of-a-kind (only sold to ONE business and then retired). Pricing varies depending on which type you choose. New Presets will be released on a regular basis. Every design you see below is using the Serendipity Shopify Theme, so you can see how versatile it is!
Custom Serendipity Theme Presets
Do you want a custom graphic design for your Serendipity Theme? Custom graphics and logos are available for the Serendipity Theme. Stand out from the crowd with a completely custom and unique design for your brand! Coming soon.
How the Serendipity Theme Works
After you purchase the Serendipity theme from Avalon Rose Design, you'll receive an email with a link to download a zipped file named Serendipity-Theme-Downloads.zip (this name may be different if you purchased a Preset design).
You must first unzip that main folder that you downloaded. Included items in the folder are as follows:
Serendipity-Theme-Guide-Start-Here.pdf : This is the first file that you should open. It contains detailed information about your theme, including how to install it.
Serendipity-Theme.zip (this name may be different if you purchased a Preset design) : This is your theme folder that you will need to upload to install your theme. Do NOT unzip this folder. (If you do by accident you will need to zip it again before you upload)
Prairie Preset Files (this name may be different if you purchased a Preset design) : This folder contains the graphics for the Prairie preset that comes preloaded in the Serendipity Theme. You will receive the standard web graphics as well as .psd files to change your graphics if need be. You will need a program such as Photoshop, Photoshop Elements, or Gimp to open and edit these .psd files. If you need assistance customizing your graphics, I do offer that service.
Prairie-Preset-Style-Guide.pdf (this name may be different if you purchased a Preset design) : This is a file that contains the color codes and font information for the Prairie Preset that comes included in the Serendipity theme.
Serendipity-Theme-License.pdf : This is a file detailing the license for your theme. You are allowed to use the theme on one website. If you need to use it on more than one, you will need to purchase a new license for each site.
Using Additional Presets
You can also choose to purchase optional Preset that use the same Serendipity Theme, but have different graphic options.
•Each Preset contains the Serendipity Theme, the Default and the new Preset that you are purchasing.
•Presets are available in both limited edition and exclusive, one-of-a-kind. The limited edition Presets will only be sold for a limited time to more than one business.
•The exclusive Presets are sold to ONE business only, so they are unique and will never be duplicated.
•Custom Presets can also be designed for you if you have something very specific in mind. These include completely custom graphics and logo.
Customizing Your Graphics
All Presets include the graphics for their respective design in both web format and .psd..
DIY Option: For those of you that are comfortable editing your own graphics, the DIY Option is for you.
Customize It For Me Option: If you need assistance editing your graphics, you can either add on the Customize It For Me Option while you are purchasing your theme, or add it on later. You can find a listing for that here. I will then edit your business name and tagline on the logo of the Preset of your choice.
Serendipity Theme FAQ's
Before Purchase Questions
Can I use the Serendipity Shopify Theme on more than one Shopify site?
No, each purchase provides you with a single use license to use it on one Shopify site. If you have more than one site that you want to use the theme on, you will need to purchase an additional license for each site. If you close the site that you have Serendipity installed on, you can install it on a new one.
I'm a designer, can I purchase the Serendipity Shopify Theme for my client?
Yes, that's allowed. You will need to purchase an additional copy of the theme for each client site that you install it on, however.
I need functionality that isn't included in your theme, can you provide that for me?
The Shopify App Store has many apps that can provide additional functionality to your site. If you would like me to create a modification to the Serendipity Theme, I may be able to accommodate you for an additional fee. Please contact me for more information and a price estimate.
Am I allowed to modify the code for the Serendipity Theme?
Yes, that's fine. However, keep in mind that support may not be available if you have done so.
Do you upload my site graphics for me?
No, that's something you can easily do yourself. Instructions on how to do so are included.
Can you customize the graphics with my business name?
Yes, absolutely! There is an additional fee involved, and you can either choose the Customize It For Me option when you're checking out, or you can purchase it later here.
What is the difference between the Serendipity Theme and the Additional Presets?
The Serendipity Theme on it's own is basically the code structure that makes your site behave the way it should, and the way that you want.
A Theme Preset is the design and layout settings that put a pretty face on your website.
The Serendipity Theme comes built in with two Preset Designs. The "Default" Preset is basically just a clean slate with no graphics and a white and gray color scheme. The "Prairie" Preset includes a neutral color scheme with natural design elements. Of course you can always upload your own graphics to create your own Preset, or purchase one of the Additional Presets that are offered by Avalon Rose Design.
What is the difference between the Limited Edition and Exclusive / One of a Kind Preset Designs?
The Limited Edition Preset Designs are available for a limited time to more than one business, so the design will not be licensed to your business alone. This option is more affordable, however. Pricing for Limited Edition Design Presets is $125 for the base theme + $45 for the design graphics = $170 total. If you need customization of the graphics, that is available for an additional fee.
The Exclusive / One of a Kind Preset Designs are available to ONE business only, so the design will be licensed to your business and no other. Completely unique and exclusive. Because of this, pricing for this option is higher. Pricing for Exclusive Design Presets is $125 for the base theme + $250 for the design graphics = $375. Customization of your graphics is included (and required) for this option, so you don't need to worry about editing your own graphics.
If I want one of the Preset Design options do I have to purchase the base Serendipity Theme too?
Nope! Each Preset Design comes with all the features of the base theme (minus the "Prairie" Preset Design) as well as additional graphics.
Does my purchase include a business card design, Facebook cover graphic, or other add on items?
No, those will all need to be purchased separately, and you can find listings for those types of products here.
I'm a member of the EU, why can't I purchase the Serendipity theme?
I apologize for the inconvenience, but due to the EU's VAT Tax restrictions, I cannot sell instantly downloadable digital goods that require no intervention by me as I am not VAT registered. This means that the base Serendipity Theme as well as the limited edition presets that have the DIY Customization Option cannot be purchased by members of the EU. If you want to go with the Customize It For Me option, or one of the exclusive / one of a kind designs, you can purchase them as a member of the EU since I will be editing the files for you. Simply choose the Customize It For Me option when you are purchasing to continue with the checkout process.
After Purchase Questions
I purchased the Serendipity Shopify Theme, how do I install it?
After you have purchased the Serendipity Theme from Avalon Rose Design, you will receive an email from Avalon Rose Design with a link to download your files. All of the files will be contained in a zipped folder titled "Serendipity-Theme-Download.zip". You will need to unzip that folder, and within it you will find the following files/folders:
- Serendipity-Theme-Guide-Start-Here.pdf : This is the first file you should open. It explains in detail everything you need to know about the theme, including instructions on how to install it.
- Serendipity-Theme.zip : This is your theme folder that you will need to upload to install the theme. Do NOT unzip this folder. (If you do by accident you will need to zip it again before uploading it)
- Prairie Preset Files : This folder contains the graphics for the Prairie preset that comes preloaded in the Serendipity Theme. You will receive the standard graphics as well as .psd files to change your graphics if need be. You will need a program such as Photoshop, Photoshop Elements, or Gimp to open and edit these .psd files. If you need assistance customizing your graphics, I do offer an add-on for that for an additional fee of $40.
- Prairie-Preset-Style-Guide.pdf : This is a file that contains the color codes and font information for the Prairie Preset that comes included in the Serendipity theme. As well as some basic instructions on modifying the .psd files.
- Serendipity-Theme-License.pdf : This is a file detailing the license for your theme. You are allowed to use the theme on one website. If you need to use it on more than one, you will need to purchase a new license for each site.
I would like to hire you to customize the graphics for my theme, can you help?
The Serendipity Theme comes preloaded with the Prairie Preset Design. I also offer many other Theme Graphic Packs to choose from to customize your theme the way you want. I offer several options when it comes to graphics for the Serendipity Shopify Theme:
- DIY : If you are comfortable editing graphics you can change them in the editing program of your choice. Included in each graphic pack (as well as the Prairie Preset that's preloaded in the theme) are the basic web and .psd format graphics. You can edit them yourself, and upload them to your site at no additional fee.
- Customize It For Me : If you'd rather not mess with customizing your graphics, you can hire me to do it for you. I'll need the business name to be added, as well as a tagline if you want that added. Font, color, and graphic changes are not included, and you will still need to upload your own graphics to your site. You can purchase that option here, or add the Customize It For Me option when purchasing the theme.
- Custom Graphics : I do offer a custom graphics option for the Serendipity Shopify Theme. The graphics for your theme, including a custom logo will be designed to your specifications.